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Baselworld 2019: Day 2 - Hybrid Watches

by Steven Waltzer | Mar 22, 2019

Strategy Analytics Wearables service brings you daily coverage of Baselworld 2018, the largest annual watch and jewelry show during its 102nd year from Basel, Switzerland. Our Day 2 blog will focus on hybrid watches from the show floor.

For smartwatch coverage, please see our Baselworld 2018 Day 1 blog here.

  • Fossil has announced four new hybrid watch designs, two with the Fossil brand: Fossil Q Cameron and Fossil Q Jacqueline, and two new designs of the Skagen Holst.The devices feature activity tracking and basic notification capability, keeping a classic analog watch style and offering battery life in terms of months, not days.The new designs are slim and current and should squarely target their fashion-forward target audience. They do not include fitness-focused features, however, such as heart rate or GPS.

Feature watches (connected watches without 3rd party apps, sometimes called basic watches) primarily consist of analog hybrid watches, kid/elder tracker watches, and proprietary OS sports watches, and are forecasted to grow 24% in 2019, reaching 26% of the total wearables market.

Exhibit 1: Skagen Holst (left), and Fossil Q Cameron and Jacqueline

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