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Google Music Could Be Shot In The Arm for Mobile Music Adoption

by Kevin Nolan | Sep 07, 2010

There has been a great deal of speculation in the press recently that Google is in talks with major music labels about launching a cloud based rival to iTunes. Latest research from Strategy Analytics Wireless Media Lab suggests that such a service could provide a compelling solution that meets virtually all consumer needs for a mobile music service.

Our research found that consumers want to have access to all of their music while on the go, but current side-loaded solutions don’t totally meet their needs.

  • These solutions require users to manually synchronize their devices each time they buy new content. Consumers really want to be able to supplement their music collection while mobile, but they don’t expect to pay a premium for this convenience.

  • Also, they told us that streaming services such as Pandora and Slacker are appealing because they provide a convenient way for them to access music on the go, but they really want to be able to play specific songs of their choice.

However, while consumers consider the convenience of cloud based music services to be appealing, having the ability to synchronize tracks and playlists for offline consumption, as offered by Spotify Premium, is also an important feature.

If it does all of these things, and if the music catalog is suitably broad, we believe that Google Music could be the just the compelling solution to provide a shot in the arm of mobile music services.

Further insights into meeting consumer needs and providing a superior mobile music solution can be found in this recent Wireless Media Lab report

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