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CTIA 2009: Mobile Integration & Content Personalization Themes to Drive Usability

by Chris Schreiner | Oct 20, 2009

At CTIA in San Diego earlier this month, Strategy Analytics’ User Experience Analysts recognized mobile integration and content personalization as key themes of this years show set to enhance and drive the mobile experience. Nokia, Ericsson, Samsung, and Tarsin all demonstrated technologies associated with these themes. Nokia showcased Lifecasting with Ovi Maps and Facebook, allowing users to update their Facebook status with specific geographic locations, providing a link to the location on Ovi maps for fellow Facebook friends to see. Samsung Communities offers users a simplified process of uploading a photo to multiple social networking sites simultaneously. An Ericsson conceptual integration of the social networking aspect connecting users and allowing for sharing of content between TV, mobile devices, and computers brings new and exciting features in to the connected TV experience. Tarsin has removed the barrier to viral sharing of applications by creating the Capsa platform which allows for applications to work seamlessly across various platforms, as the content is optimized for all devices, encouraging users to share with contacts – regardless of device type. An insight report with more information on these technologies can be found here

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