Service Platforms > Teligen Tariff & Benchmarking

Greece – Cosmote Revamps its Postpaid Offer

by Johanna Helgadottir | Nov 18, 2010

 

The Greek mobile operator has made substantial changes to its post paid offerings. As a part of this revamp a new range of tariffs, Cosmote Unlimited, has been launched.

Please see the table below for full details of each offer: prices include VAT at 23%.

 

Offer

On net minutes

Off net minutes

On net SMS

Off net SMS

MB for Internet browsing

EUR/ Month

COSMOTE UNLIMITED 25

1500

60

1500

60

0

25.84

COSMOTE UNLIMITED with internet 35

1500

120

1500

120

0

36.18

COSMOTE UNLIMITED with internet 45

1500

270

1500

270

0

46.51

COSMOTE UNLIMITED with internet 55

1500

370

1500

370

0

56.85

COSMOTE UNLIMITED with internet 70

1500

480

1500*

 

0

72.35

COSMOTE UNLIMITED with internet 85

1500

340

1500*

 

0

87.86

COSMOTE UNLIMITED with internet 100

1500

460

1500*

 

1024

103.36

COSMOTE UNLIMITED with internet 195

1500

580

1500*

 

1536

201.55

* SMS to all national networks.

The new tariff plans have integrated into the Cosmote Family Package, offering subscribers a reduction of up to EUR 20 per month. Cosmote is promoting the new tariffs with a campaign called ‘Maniates’ and the slogan is ‘Gain the most by joining the largest community’.

Furthermore, the Cosmote Unlimited with Internet range of tariffs has been revamped. Please see table below for full details: prices include VAT at 23%.

Offer

On net minutes

Off net minutes

On net SMS

Off net SMS

MB for Internet browsing

EUR/ Month

COSMOTE UNLIMITED with internet 15

1500

15

1500

100

50

15.00

COSMOTE UNLIMITED with internet 25

1500

50

1500

30

100

25.00

COSMOTE UNLIMITED with internet 35

1500

90

1500

30

100

35.00

COSMOTE UNLIMITED with internet 45

1500

130

1500

75

350

45.00

COSMOTE UNLIMITED with internet 55

1500

220

1500

120

750

55.00

COSMOTE UNLIMITED with internet 70

1500

340

1500

200

1536

70.00

COSMOTE UNLIMITED with internet 85

1500

460

1500

280

1536

85.00

COSMOTE UNLIMITED with internet 100

1500

580

1500

360

1536

100.00

COSMOTE UNLIMITED with internet 150

1500

1000

1500

650

1536

150.00

With this new offer Cosmote is strengthening its customers base and with that its strong position in the Greek mobile market. However, earlier this month the Greek telecoms regulator EETT, slapped heavy fines on the three main operators for failing to inform their customers about increases to charges for minimum talk time. Cosmote and Vodafone Hellas have been charged with a fine of EUR 2 million and Wind Hellas with a fine of EUR 1 million.

The Greek mobile market is struggling. It has been predicted that there will be a loss of about 20% of the market’s revenue, which will add on top of the 10% loss off market revenue in 2009. Furthermore, the operators have been locked in a price war for customers and on top of that with the current economic climate mobile use has fallen significantly along with average revenue per user.

What will now be the response from Cosmote’s other two main rivals? Importantly will they be able match and better these offers by Cosmote and hopefully increase mobile usage again?

 

Teligen monitors price developments of this sort in its monthly updates of T-Cellular Online http://www.strategyanalytics.com/default.aspx?mod=navigationheader&a0=1530&a1=0

Jóhanna Helgadóttir – Senior Consultant – jhelgadottir@strategyanalytics.com

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