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UK – Tesco Launces Low Cost International Calling Card

by Josie Sephton | Nov 11, 2010

The retail giant Tesco has launched a low cost international calling card. The card can be used from both mobiles and landlines and offers cheaper rates to both services.

Rates are as cheap as 2p per minute to a landline to the EU countries, China and India to name a few. Customers calling a mobile in India and China will only pay 2p per minute and mobile calls to the EU countries start at 6p per minute. There is a connection call of 4p per call.

Country

Calls to fixed

Calls to mobiles

China

2p

2p

India

2p

2p

EU countries

2p

from 6p

USA

2p

2p

Tesco is following in the footsteps of services such as Telediscount that offers cheap rates for both fixed and mobile calls.

Will this move by Tesco spur any of the other UK operators, fixed and mobile, into action? We wonder, according to a research by Simplifydigital, UK consumers do not shop around for the cheapest international call rates and waste millions of pounds each year on these calls. Another pertinent question is of course will this spur consumers into action?

Teligen Tariff and Benchmarking Service monitors price developments and changes in the T-Services range

http://www.strategyanalytics.com/default.aspx?mod=navigationheader&a0=202&a1=0

Jóhanna Helgadóttir – Senior Consultant – jhelgadottir@strategyanalytics.com

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