Service Platforms > Teligen Tariff & Benchmarking

USA – AT&T Announces Data Plans for iPad

by Johanna Helgadottir | May 04, 2010

The US operator AT&T has released the official pricing for international data plans for the iPad. The operator is offering 4 Data Global Add-On packages with usage available within over 90 countries. Customers can buy these plans directly from their iPad’s cellular data settings pane on a month-by-month basis. • $24.99/month: 20 MB Data Global Add-On gives you 20 MB of usage • $59.99/month: 50 MB Data Global Add-On gives you 50 MB of usage • $119.99/month: 100 MB Data Global Add-On gives you 100 MB of usage • $199.99/month: 200 MB Data Global Add-On gives you 200 MB of usage The plans are not renewed automatically each month; therefore, customers have to buy the plans again each month. The San Francisco Chronicle recently demonstrated examples of what customers on the AT&T 250MB domestic data plan can use their data on their iPad • About 35 minutes of YouTube video at standard-definition • OR about 8-10 minutes of YouTube or iTunes video at 720p hi-definition • OR about 70 songs from iTunes • OR a few thousand Web pages and typical email usage • OR more than 4,000 Facebook photos More generally speaking, 250MB of data should facilitate: • Browsing a few dozen Web pages a day and typical email usage (without downloading big attachments) • Looking at a few dozen Facebook photos a day • Watching a few minutes of YouTube video a week • Downloading a few songs and podcasts from iTunes per month • Downloading a few small iPhone or iPad apps per month, light app usage Jóhanna Helgadóttir – Senior Consultant – jhelgadottir@strategyanalytics.com
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