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Tactile Touchscreen Technology Can Provide Enhanced Sensory Experience

by Paul Brown | Aug 21, 2012

Strategy Analytics Wireless Device Lab recently undertook focus group interviews with smartphone owners in the US investigating consumer interest in tactile touchscreen technology. Participants were shown a video of the technology being developed by Tactus to provide them with an example of how a tactile touchscreen may function.

Existing Smartphone users found a strong appeal when presented with the concept of a tactile touchscreen. Participants were intrigued by the enhanced sensory experience that a tactile touchscreen may offer, replicating the feeling of physical keys on the touchscreen, but without losing touchscreen real estate or the added bulk of a physical keyboard. Participants were interested in the ability for the touchscreen to transform dependant on the application being used and the physical keys required, but were concerned about the durability of a touchscreen that transforms, and the associated costs of such a technology.

The full report, Tactile Touchscreen Technology Can Provide Enhanced Sensory Experience is available to clients of Strategy Analytics' Wireless Device Lab.

- Paul Brown

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