Strategy Analytics' User Experience Practice has recently seen research we have conducted on behalf of several major Smartphone handset vendors used in prime time television commercials in the US. Both Samsung and Motorola have featured quotes from Strategy Analytics when promoting some of their latest smartphones.

In September 2011 Samsung launched the Galaxy SII in the US with "The Way We're Wired" commercial. At the time, the Samsung Galaxy SII is "the best and brightest, with the most vivid screen out there". This commercial used Strategy Analytics data comparing the display quality of the Galaxy SII to leading competitors.

When Motorola launched the RAZR MAXX in January 2012, they did so accompanied by research from Strategy Analytics that compared the impressive battery life with the iPhone 4S and Galaxy Nexus. This data has since also been used for the Europe and Middle East launch of the RAZR MAXX.

To find out more about our proprietary research methodologies and how we may be able to help you, please feel free to contact me directly (pbrown@strategyanalytics.com) or email the team: uep@strategyanalytics.com.

- Paul