Media & Services > User Experience Strategies Blog

Adobe Flash Player 10.1: Providing mobile browser users what they want

by Paul Brown | Oct 05, 2009

Adobe today announced Flash Player 10.1 software for smartphones, smartbooks, netbooks, PCs and other Internet-connected devices, allowing content created using the Adobe Flash Platform to reach users wherever they are.

As part of our research on mobile browsing we asked participants to rank 12 features that a mobile browser could provide. The top 3 features that users wanted were:

1 – Ability to play video directly in browser
2 – Ability to open multiple tabs
3 – Support for full Flash

(A mobile version of web pages ranked #10)

According to Adobe, more than 85 percent of the top 100 websites use Flash and approximately 75% of all videos on the Web use Flash, so having a full Flash player will provide smartphone owners with a mobile browsing experience much closer to that which they receive on a computer.

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