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Dish Droppers Drive Cord Cutting in U.S.

by Michael Goodman | May 03, 2019

According to Strategy Analytics, North American Pay TV Index, for the 10th consecutive quarter, legacy pay TV services (i.e., cable, satellite, IPTV) in the U.S. declined, losing 941K subscribers in 4Q 2018, bringing the total number of legacy pay TV households in the U.S. to 85.03 million. Driving this loss were satellite services (DIRECTV and DISH Network), which accounted for 83% of “cord cutters” in 4Q 2018.

For the year (2018), legacy pay TV services (i.e., cable, satellite, IPTV) in the U.S. lost 3.67 million  subscribers, with Dish Droppers accounting for nearly two-thirds (64%) of legacy pay TV subscriber losses.

Clients of Strategy Analytics TV & Media (TMS) service can read our in-depth analysis on the state of the North American pay TV market here or if you are interested in purchasing the North American Pay TV Index please contact

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