Despite the growth of video consumption on smartphones and tablets, laptops and desktop computers continue to reign supreme when it comes to long-form programming. According to Strategy Analytics Consumer Metrix Survey, consumers in the U.S. who watched a movie or TV show delivered via the internet were nearly twice as likely to watch on a laptop (38%) or desk top computer (37%) than on the next most likely device (see Exhibit 1). In comparison, while consumers in the U.K. are still more likely to have watched a movie or TV show delivered via the internet via a laptop (31%) or desktop computer (26%) than any other device the gap between is much smaller.
 
In addition, U.S. consumers are more likely than their U.K. counterparts to want to watch internet delivered movies and TV shows on their TV with 19% saying that they have used their video game console to watch internet delivered TV shows and movies on their TV in the past month. This was followed by streaming STBs ((14%), Smart TVs (10%) and Connected Blu-ray players. When it comes to mobile devices, however, consumers in the U.K are more likely to use their smartphones (20%) and tablets (22%) than their U.S. counter parts to watch long form video.