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MTG Acquires Controlling Interest in Zoomin.TV

by Michael Goodman | Jul 20, 2015

Continuing a trend of big media companies acquiring multi-channel networks (MCNs), Modern Times Group (MTG) has bought a 51% stake Zoomin.TV for roughly €44.9 million ($56.1 million). Based on this transaction, Zoomin.TV has a market valuation of €88.0 million ($110.0 million). According to Zoomin.TV, they have a network of 2,000-plus video journalists around the world and claim a daily production rate of more than 400 premium short video clips in 18 languages across 27 content categories.

As noted in a recent Strategy Analytics Digital Media Insight, The Future of TV: Big Media Companies Invest in MCNs, the MCN market is hot – both from an M&A perspective and in terms of organic growth. As a result, media companies looking to acquire MCNs are faced with a dwindling number of options and spiraling acquisition costs.

According to SocilaBlade.com, Zoomin.TV has 1.58 million YouTube subscribers who viewed over 395 million videos in the past 30 days. This values Zoomin.TV at $0.28 per video viewed on YouTube in the past 30 days, 25% more than the average cost per video viewed on YouTube. To put this in some perspective, Otter Media (the joint venture of AT&T and Chernin Group) paid $0.05 per video viewed on YouTube in the past 30 days for FullScreen and Walt Disney paid $0.14 for Maker Studios.

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