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North American SVOD Subscriptions to Grow to 73.4 million by year-end 2018

by Michael Goodman | Sep 02, 2014

Driven predominantly by the growth of Netflix, which accounted for 68% of paid SVOD subscriptions, there were 46.3 million paid SVOD subscriptions at year-end 2013. This translates to .43 paid SVOD subscriptions per broadband subscription. Combined, Netflix and Hulu accounted for 79% of paid SVOD subscribers in 2013.

Please note we are counting paid subscriptions to services such as Netflix, Hulu, YouTube, MLB.com and NFL.com not households as households can subscribe to more than one service. By year-end 2014 paid SVOD subscriptions will grow to 55.3 million and by 2018 will reach to 73.4 million, a 2013-18 CAGR of 8.0%. This translates to .61 paid SVOD subscriptions per broadband subscription in 2018.

It should also be noted that we do not include Amazon subscribers in this count as Amazon bundles its Prime Instant Video service into its Prime membership at no additional cost, thereby inflating its video subscriber count as not all Prime members make use of this service.

For a detailed breakdown of OTT Video by country and segment please see the full 2014 North American OTT Video Forecast and Market Overview Report (North American OTT Revenues to Reach $24 Billion by 2018).

North American SVOD Subscriber Forecast

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