The Chinese PC maker Lenovo has founded a video game console company Eedoo, which was announced last month. The company will sell an Xbox-like game console, if not a ripoff, called eBox next year in China. Although the technology introduced by eedoo is nothing groundbreaking, there could be further implication behind the scene. Given that the Chinese video game console market has been highly regulated and the import of console has been prohibited for a long time by the government, we believe Lenovo's action, combined with Microsoft's recent publicly expressed interest in the Chinese video game market, indicates a potential opening-up for the market.
Our recent insight
Lenovo founds Eedoo: a Signal for a Potential Opening-up of the Chinese Video Game Console Market provides an in-depth analysis on the scenarios which the Chinese video game market might potentially head to. We believe that the Chinese video game market will become a new growth engine for the stagnating industry in the foreseeable future, and materially expand the size of the total market.
- Jia Wu