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Canal Digital: SD Still Has Legs

by David Mercer | May 21, 2007

Well, good job I put a questionmark after the last entry title. Canal Digital confirmed to me today that standard definition TV will not be shut down in 2008. Here is the company's response: "On a general basis Canal Digital is not out searching for new St-channels to launch as such. But seeing the development of niche-channels and new national channels there will still be launches of new ST-channels, when they are expected to be attractive to our customers, as well as HD channels. "On a long run acquisition of HD-content is Canal Digital's main priority. Mr Søderman has not expressed that there will be a ST-shutdown from next year, but his intention was to mention this will be a situation in the future. "He clearly pointed out we hope to reach 10 HD Channels within the end of 2007. And continue to secure HD-content in 2008 as well. "Today we have 8 HD-channels in our offering, and we are realistic seeing that even some of the national broadcasters in the Nordic region does not even commit to an HD-offering before 2009/10. "We are very realistic that HD is still regarded as a niche product - and we are well aware that we will provide all our customers with ST-channels in today's business model years ahead. Therefore the information in the article is not regarded as confirmed and may not be used in any circumstance." So, it sounds like the communications wires got crossed somewhere, and that Canal Digital is in much the same situation as any other multichannel platform - the trend is towards HD, but it is still niche, and further new SD channels are also likely. A complete switchover to HD will only occur "years ahead", at some undefined point in the future. Shame, I was looking forward to BBC Food in glorious high definition...
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