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This week’s lucky number

by User Not Found | Jan 03, 2007

2 million seems to be everybody's favourite statistic this week. Sky announced 2 million Sky+ installations in the UK, and Microsoft was reported as having sold 2 million Xbox 360s in the US during the holiday season.

Same numbers, but with rather different stories behind them. Sky is way ahead of its own DVR rollout predictions. Microsoft, by contrast, is just about on track with the 360. We won't know for sure exactly where the 360 is until the company publishes its own data, but by my reckoning they should have hit their own 10 million global target for end 2006. Much will depend on their sales outside the US.

Happily, Strategy Analytics has pre-empted both stories. This blog a few days ago predicted Sky+ at nearly 2 million, and we have reported to our subscribers that Microsoft was aiming for 2 million 360s in the US.
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