Media & Services > TV & Media Blog

Digital media sharing

by User Not Found | Jan 03, 2007

I won't often post just to publicise our research, but I thought this was useful in view of the many announcements at CES likely to focus on media sharing. We just released results on usage of media sharing applications like copying music to MP3 players and sharing video from a PC to a TV.

The main takeaway is that most broadband users have tried at least one such activity, but only a minority have become regular users. Only around a quarter regularly copy music or photos from a PC to recordable CD, for example. Far fewer claim to connect their PC to a TV on a regular basis.

The research confirms again that those of us in the technology and media industries are not always typical users. Most of us tend to think of digital music and photo sharing as a standard activity, but for most internet users it's by no means commonplace.

We'll be looking for evidence at CES that vendors are making these applications easier and faster, particularly when it comes to the complex business of moving video around the home network.
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