We were also with Technicolor today to see its latest capabilities in 3D production and distribution and hear about the company's strategy. Technicolor is the new name for Thomson. The company is still trying to sell Grass Valley Group, so its strategy as presented today assumes an absence of GVG's divisions. A key question for Technicolor and its competitors in the content production and distribution space will be whether 2D-3D conversion technologies will remove the need for 3D content origination. Sky has reportedly announced that it will refuse to accept any 3D television which has been converted from 2D, which is a good sign for the many vendors hoping to profit from this opportunity. But 2D-3D conversion is still likely to feature in consumer products such as TVs. Technicolor's position is that these technologies will actually help to fuel demand for 'true' 3D, which will always provide a better quality experience than the alternatives. This seems like a reasonable position to take at the moment but vendors should watch carefully for progress in 2D-3D conversion technologies which could disrupt the market over time. David Mercer Client Reading: Global Audiovisual Market Forecast