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User Not Found
| Jun 11, 2018
Last week, we examined the differences in coffee app behavior and use by gender (see: Coffee Apps a Greater Hit with Women than with Men). In continuing with ou...
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User Not Found
| Jun 05, 2018
Leading coffee vendors Starbucks and Dunkin’ Donuts are constantly working to make it easier for consumers to make purchases at their chains using their m...
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Nitesh Patel
| May 30, 2018
The American Customer Satisfaction Index (ACSI) LLC published its annual ACSI Telecommunications Report this month. Legacy pay television (e.g., cable, satellit...
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User Not Found
| May 02, 2018
AppOptix released a Research Note on SNAP (Snapchat) to Strategy Analytics clients prior to SNAP's quarterly earnings report. Below is summary data from the rep...
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User Not Found
| Apr 26, 2018
Comcast yesterday formalised its $31bn/£22bn bid for Sky, which is now the subject of a bidding war. Whatever the merits of the offer for shareholders, th...
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User Not Found
| Apr 24, 2018
As Facebook is set to release earnings on Wednesday, AppOptix is releasing a research note that looks at Facebook usage statistics in light of the Cambridge Ana...
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User Not Found
| Apr 02, 2018
Spotify’s Initial Public Offering (IPO) is planned for April 3 with high expectations. The company’s market cap is estimated at around $20 billion, ...
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Diane O'Neill
| Mar 28, 2018
Battery life is one of the most important factors taken into consideration by consumers when purchasing a new smartphone. In February and March 2018, Sony...
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Nitesh Patel
| Mar 06, 2018
Rising competition in the Indian VOD market is an indicator that some of the key barriers to the growth in digital video content consumption in India, notably t...
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User Not Found
| Feb 02, 2018
Smartphone use continues to grow quarter-over-quarter, both in monthly minutes and data use. One lesser known but significant input variable that AppOptix incor...
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User Not Found
| Jan 25, 2018
AppOptix, Strategy Analytics’ device metering program based on an opt-in panel of Android users, continues to see strong data growth. This is being ...
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Paul Brown
| Dec 13, 2017
As in previous years, the UX Innovation Practice at Strategy Analytics has made our predictions for the 10 trends that we expect to have an impact on the user e...
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User Not Found
| Dec 04, 2017
As the market adoption of mobile devices with larger screen sizes grows, so too grows the data load on operator networks. In a recent AppOptix report, we quanti...
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User Not Found
| Nov 20, 2017
In a recent AppOptix report, we published yearly comparative data showing the minutes of use per day and daily sessions by ethnicity by year (2016 vs. 2017 year...
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User Not Found
| Nov 16, 2017
When looking at usage data from select online retailers, we found that consumers are accessing pure play e-commerce sites more frequently when at home versus wh...
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Paul Brown
| Nov 09, 2017
Today (November 9th) is World Usability Day 2017. This blog post takes a look back at a recent workshop hosted by our UX Innovation Practice.
In Septembe...
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User Not Found
| Oct 19, 2017
Uber’s buzz in the market enabled it to slide into the top 10 list, replacing Snapchat, for mobile brands in 2017 (year to date). Despite the resign...
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Paul Brown
| Oct 18, 2017
At a press event in New York on October 17th 2017, ZTE unveiled the ZTE Axon M, a foldable dual screen smartphone. The Axon M features two separate 5.2-in...
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User Not Found
| Sep 28, 2017
When we look at leading apps in terms of their daily engagement – the actual percent of people who have and use these apps at least once daily on their sm...
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User Not Found
| Aug 10, 2017
Battery life remains one of the top three purchasing decision factors for smartphones with device OEMs continually pursuing methods for squeezing and extending ...
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