Media & Services Blog

  • Hybrid TV: Freesat Launches To Battle Pay TV Alternatives

    by User Not Found | Oct 26, 2012
    The UK’s Freesat digital television service provider begins its television advertising campaign today for its new hybrid broadband/broadcast TV service, &... ...
  • Apple Repeat Purchase Intention Declines for First Time

    by Paul Brown | Oct 25, 2012
    For the first time since the Apple iPhone was released in 2007, the number of iPhone owners who say they definitely will or probably will purchase their next ph... ...
  • Will ‘Big Data’ = Big Business for Telefónica?

    by Nitesh Patel | Oct 12, 2012
    Mobile operators like to talk about the wealth of information they have about the users on their networks. Brian Smith, director of Product Development at Sprin... ...
  • Free’s French Challenge: All Is Not Lost For Rivals

    by User Not Found | Oct 11, 2012
    A short trip to Paris last week to meet France's leading multiplay service providers confirmed the degree to which Free has shaken things up since it launched l... ...
  • Nokia L&C Boosted By Advertising, Automotive & Enterprise

    by Nitesh Patel | Oct 05, 2012
    The recent focus on maps and location services in the media has centred on Apple’s botched first attempt to offer its own map service riddled with errors.... ...
  • Smart TV Apps: Business Model Barriers Hinder Revenue Opportunities

    by User Not Found | Oct 03, 2012
    If the television industry is going to get swept up in the apps hype wave there is little sign of it at this week's Appsworld event in London. There were hardly... ...
  • Will Apple Face a Consumer Backlash Over iOS 6 Maps?

    by Paul Brown | Sep 21, 2012
    Today saw the launch of the Apple iPhone 5, the first device to feature Apple's new mapping application pre-installed. However, iOS 6 was released for other App... ...
  • Support for pay TV declines as recession continues

    by User Not Found | Sep 20, 2012
    It might be assumed that if you ask people whether they want to pay for something or get it free that the answer would be a slam dunk. Surprisingly, in fact, th... ...
  • Samsung’s Elion TV App May Spell Doom For Set-top Box Vendors, And Offer Hope to Service Providers

    by User Not Found | Sep 13, 2012
    Away from the controversy caused by the inevitable if justified hoopla surrounding Samsung's legal battles with Apple, the Korean giant was pursuing its strateg... ...
  • Will Consumers Switch OS to get a Nokia Lumia Windows Phone 8?

    by Paul Brown | Sep 05, 2012
    Nokia launched their new Windows Phone 8 devices today - the Lumia 920 and Lumia 820. During the event, Nokia and Windows Phone fans took to social media, encou... ...
  • Facebook is not a fan of HTML5

    by Nitesh Patel | Aug 28, 2012

    On July 23 Strategy Analytics published a report - HTML5: No Threat to Native App Dominance. The report ran contrary to popular industry and press opinion that HTML5 would sweep away native apps and become the dominant app development platform in as short as two years. The report focused on the business and technical challenges that HTML5 faces in its attempt to replace native apps.

    In addition, the report profiled companies that would be essential to the widespread adoption of HTML5. Facebook was deemed one of the biggest proponents of HTML5. Not only did Facebook have an HTML5 enbedded in its app, it created ringmark which allows developers to understand the level of support a browser offered for HTML5 functions. Furthermore, it is enabling its partners to build HTML5 apps alongside native apps for distribution in its App Center.

    Facebook practiced what it preached by utilizing HTML5 in its native iOS app to take advantage of the write once deploy everywhere nature of the coding language. Despite this advantage HTML5 was responsible for slowing the app down. In order to address the sub-standard quality of the experience Facebook released an improved native iOS app on August 23rd stripping out all the HTML5 and instead going completely native.

    Facebook’s decision highlights that while offering some advantages over native, HTML5 remains inferior to native apps. The idea of a hybrid app which leverages HTML5 at its core, utilizes native APIs and then wraps the app into a native package is one many – including us – are high on. However, if these apps become too slow even that approach may find a smaller audience of developers than we anticipated.

    Now it is fair to wonder if this dynamic will remain fixed over time with native apps being better than HTML5 apps. In short, the answer is yes. Different device capabilities, new APIs available in advanced operating systems, and deep integration into the handset are all attributes offered by native apps that HTML5 does not yet rival and even hybrid apps may struggle with.

    This does not mean that HTML5 is irrelevant but instead remains a niche technology better suited for specific categories as discussed in the report HTML5: What is it good for?

    For more insight into our views on HTML5, the continued dominance of the native app and the rise of the hybrid app please consult our HTML5 report series at the links above or below.

    HTML5: No Threat to Native App Dominance (Available to Wireless Media Strategies and App Ecosystem Opportunities subscribers)

    HTML5: What is it good for? (Available to App Ecosystem Opportunities subscribers)

    The Truth about HTML5: Do developers really love HTML5? (Available to App Ecosystem Opportunities subscribers)


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