Media & Services Blog

  • The Driving Forces Behind Google’s Waze Acquisition

    by Nitesh Patel | Jun 14, 2013
    Why has Google acquired crowd-sourced map and navigation provider Waze and why has it paid the large sum of $1.3 Billion for a company? Waze’s initial pro... ...
  • Connected TV Summit: Emerging Behaviours Fuel Confusion In TV’s Uncertain Future

    by User Not Found | May 31, 2013
    Last week’s Connected TV World Summit in London more than lived up to the high expectations it has set over the past six years. It has established itself ... ...
  • Developers: iOS is best, but Android isn't second...

    by David MacQueen | May 01, 2013

    Our developer survey gives us an unique perspective into the apps ecosystem, and sometimes throws up a few surprising results. While Android was the runaway leader in terms of the sheer number of developers creating apps for the platform, it wasn't ranked as the most important platform. In fact, it only came third in that race. The most developers creating apps for the platform, yet Android was only third place in terms of importance... can you guess the leaders?

    Perhaps not surprising, the honor of "most important" went to Apple. No prizes for guessing that! But Android was pushed into third place by HTML5. Treat yourself to a pat on the back if you guessed this surprising result. Yet it's an understandable result if you consider that HTML5 is supported by all the platforms. Perhaps the result is a reflection more on the uncertainty surrounding which platforms will be the long term winners, rather than on the prospects of HTML5 itself.

    Clients can read the full results and analysis in the research note, Developer Insight: Platform Loyalty.


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