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CES 2014: 56% of US consumers would buy UHD TV in next two years

by David Mercer | Jan 08, 2014

Hot off the press Strategy Analytics' new ConsumerMetrix survey carried out over the past few weeks with 2024 US consumers found very strong interest in UHD TV. 19% of people said they would be very likely to buy a UHDTV and 37% somewhat likely within the next two years. Only 24% said they would be unlikely to buy one.

The survey question was phrased as follows:

Ultra HD or 4k TV is a new type of TV which offers significantly improved images compared to today's HDTV. Assuming the price elsewhere of an Ultra HD or 4k TV was acceptable to you, and assuming the image quality was as good as is claimed, how likely would you be to buy a new Ultra HD or 4k TV within the next two Years?

This looks like great news for the CE vendors introducing new UHD models this week. If they get the pricing right UHD could provide a significant business uplift over the near to medium term.

David Mercer

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