-
by
User Not Found
| May 13, 2021
The amount of cellular data being consumed on 5G handsets is significantly greater, some 43%, than on non-5G handsets based on AppOptix data for 2021. To ...
...
-
by
User Not Found
| Oct 24, 2019
Netflix’s content ranges in length from movies lasting up to three hours to short-run documentaries running less than ten minutes. This wide range of cont...
...
-
by
User Not Found
| Oct 21, 2019
Smartphone battery performance remains a key consideration for many consumers making a new or upgrade smartphone purchase decision. For many buyers, knowi...
...
-
by
User Not Found
| Oct 16, 2019
Top apps used by consumers are often listed and reported in the media; however, these reports fail to recognize the differences in app use between age groups an...
...
-
by
User Not Found
| Feb 28, 2019
Online dating is a $2.1 billion industry growing at 3.5% annually.[1] This enormous growth brings competition, and plenty of it. In AppOptix, we identifie...
...
-
by
User Not Found
| Jan 29, 2019
Facebook has been under the microscope for many months and now new AppOptix data from 2018 Q4 showcases that the pressure may be showing up in terms of consumer...
...
-
by
User Not Found
| Sep 12, 2018
AppOptix data from Q2 2018 shows that the most popular gaming category was Arcade & Action, with Brain & Puzzle following closely behind. Pokémon...
...
-
by
User Not Found
| Sep 10, 2018
Millennials represent an important segment in the mobile marketplace, with generally high levels of mobile phone use and integration of mobile applications into...
...
-
by
User Not Found
| Aug 16, 2018
Conventional wisdom has it that Millennials, aged 22 to 37 in 2018 according to Pew Research Center, are major consumers of data-heavy apps such as Instagram, S...
...
-
by
User Not Found
| Jul 09, 2018
We previously examined incidence rates, daily engagement rates, and average monthly minutes of use for three top bargain shopping apps currently available in th...
...
-
by
User Not Found
| Jun 27, 2018
The prevalence of bargain shopping apps has increased with the proliferation of smartphone usage. These apps boast incredible bargains on a wide selection of co...
...
-
by
User Not Found
| Jun 11, 2018
Last week, we examined the differences in coffee app behavior and use by gender (see: Coffee Apps a Greater Hit with Women than with Men). In continuing with ou...
...
-
by
User Not Found
| Jun 05, 2018
Leading coffee vendors Starbucks and Dunkin’ Donuts are constantly working to make it easier for consumers to make purchases at their chains using their m...
...
-
by
User Not Found
| May 02, 2018
AppOptix released a Research Note on SNAP (Snapchat) to Strategy Analytics clients prior to SNAP's quarterly earnings report. Below is summary data from the rep...
...
-
by
User Not Found
| Apr 24, 2018
As Facebook is set to release earnings on Wednesday, AppOptix is releasing a research note that looks at Facebook usage statistics in light of the Cambridge Ana...
...
-
by
User Not Found
| Apr 02, 2018
Spotify’s Initial Public Offering (IPO) is planned for April 3 with high expectations. The company’s market cap is estimated at around $20 billion, ...
...
-
by
User Not Found
| Feb 02, 2018
Smartphone use continues to grow quarter-over-quarter, both in monthly minutes and data use. One lesser known but significant input variable that AppOptix incor...
...
-
by
User Not Found
| Jan 25, 2018
AppOptix, Strategy Analytics’ device metering program based on an opt-in panel of Android users, continues to see strong data growth. This is being ...
...
-
by
User Not Found
| Dec 04, 2017
As the market adoption of mobile devices with larger screen sizes grows, so too grows the data load on operator networks. In a recent AppOptix report, we quanti...
...
-
by
User Not Found
| Nov 20, 2017
In a recent AppOptix report, we published yearly comparative data showing the minutes of use per day and daily sessions by ethnicity by year (2016 vs. 2017 year...
...