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Realme Witnessed First Ever Shipment Annual Decline in Q2 2022

by Abhilash Kumar | Aug 08, 2022

As per the latest research, Realme's smartphone shipment witnessed an annual decline for the first time ever in Q2 2022. It declined -21% annually and -10% sequentially for the quarter. Revenue was more or less inline with shipment decline trend.

Inventory pile up, unfavourable market conditions and economic headwinds were the prime reason for that.

Asia Pacific continues to be the sweet spot for Realme as more than 3/4th of the shipment pertains to this region. Among Asia Pacific, India, China and South East Asia are the key markets.

Strategy Analytics has employed its SA Lens to evaluate vendors and compare them with their peers. We evaluated realme’s performance in Q2 2022 on five parameters which are Product, Tech, Marketing, Distribution and Value. With a total score of 3.0 (out of 5) the SA Vendor Lens evaluates realme as vendor which is quickly rising and changing the game.

Exhibit 1: SA Lens: Realme Vendor Evaluation Q2 2022 

SA Vendor Lens Realme Chart

This report is a detailed analysis on realme as a smartphone vendor and gives the reader a birds eye view of how realme has been progressing and expanding itself across globe. This report talks about different aspects like shipment, financials, regional performance, model level analysis and forecast which is a must read for all smartphone stakeholders.
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