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Apple iPhone 13: More Power / Storage for the Same Price

by Linda Sui | Sep 15, 2021

On September 14, 2021, Apple unveiled the latest updates of its smartphone lineup -- iPhone 13, 13 mini, 13 Pro, and 13 Pro Max. 

All four models follow the same naming convention, have the same display sizes and overall features as last year’s iPhone 12 lineup.

iPhone 13 and 13 mini now start from 128GB of storage, while the two Pro models are now available with 1TB of storage.

Apple also introduced the new A15 bionic chipset on new iPhone 13 series. It is an absolute beast of a chipset, with 15 billion transistors, enabling it to process 15.8 trillion operations per second. That is expected to significantly boost all AI and machine learning activities.

The more powerful bionic A15 chipset, improved battery life and some nifty camera features like Cinematic mode make for a great set of devices, but good sales will be driven by the fact that Apple managed to keep prices the same as last year’s iPhone 12 range.

The iPhone 13 models will be available for pre-order from September 17, 2021 and will start shipping a week later from September 24, 2021 worldwide. RETAIL price for the smartphone models depending on the storage starting from US$699 for iPhone 13 mini, US$799 for iPhone 13, US$999 for iPhone 13 Pro and US$1099 for iPhone 12 Pro Max.

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