vivo faces intense competition in its largest and home market China.  Its volumes declined in Q2 2019 after several quarters of steady growth. In our recent report available here from the Wireless Smartphone Strategy (WSS) Service.

vivo’s global smartphone volumes declined by -4% annually in the quarter. Challenges mount for it to be among the top five vendors in the worldwide smartphone market. What can it do? Which of the sub segments it should be focusing on?