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Sky To Benefit From Digital TV Stickiness

by David Mercer | Jul 29, 2009

BSkyB will issue its quarterly results tomorrow and we are projecting 100,000 net new subscribers for the latest quarter. This will bring the company’s subscriber base to around 9.4 million. Sky is on course to hit the 10 million subscription mark by Q3’10, a target it set some years ago. Despite a troubled economy and diminished consumer confidence, Sky has kept growing its subscriber base over the past year. This falls in line with survey research just completed by Strategy Analytics, which showed that 89% of UK digital television consumers plan to spend “the same or more” on their television service in the upcoming year as they did in the previous 12 months. Our survey also found that, faced with the economic necessity to reduce household expenditures, only 8% of Britons would drop their pay tv service altogether; 40% would scale back to a lower tier of service, however. There has been much speculation that spending on home-based activities would benefit from the recession, and that certainly seems to be the case as far as digital TV is concerned. Twitter: twitter.com/DavidMercer_SA Client Reading: Western Europe Digital Television Forecast: 1H'09 Add to Technorati Favorites
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