Getting digital media from one device to another is rarely a straightforward matter, unless you stick to one manufacturer for all your devices. One organisation trying to make things easier is the Digital Living Network Alliance (DLNA). DLNA's recently updated us on progress with the standard and demonstrations were impressive. Our client report is here. Just to make sure the demonstration models were not unique in some way, we managed to connect our own Nokia N95 to a flat panel TV. Within seconds it was being used both as a media server and a media player with its own photo gallery quickly displayed on the networked TV display, via a DigiOn DMA. What's remarkable is that hardly any of the DLNA manufacturers are promoting the fact that their devices are DLNA-compliant. Sony is making some efforts in Japan, but elsewhere it can be impossible for the average buyer to find out the basic facts. Labeling is a tough call for device manufacturers -they are required to put a whole variety of different stickers (standards, approvals, trademarks etc.) on electronic products, so it's not surprising if there is resistance to yet another confusing message to consumers. But somehow or other the benefits of DLNA's work need to be communicated to the general public, or a lot of hard work will have gone to waste.