Make sure you're sitting down with a stiff Scotch: amidst the damning indictment of the practices of major UK broadcasters, buried in Ofcom Chief Executive Ed Richards' comments on today's Ayre inquiry into premium rate telephone and interactive TV abuses is a rare moment in British television history. I quote: "We note that the one major broadcaster who Richard Ayre cites as an exemplar of good practice - BSkyB - is a company that has a tradition of understanding not just broadcast audiences but individual customers to whom they owe an individual responsibility as subscribers. In the charges they levy and the nature of the contracts they have with independent producers and call centres, Sky have put the focus of Participation TV on enhancement of the viewer experience rather than being a money-making enterprise in its own right. Sky has millions of loyal customers - a concept from which many broadcasters could learn. So we commend this approach." I'm sure Sky would rather it had not had to endure the numerous investigations and inquiries from Ofcom and its predecessors over the years than to have such praise heaped upon it, but I suspect it will also not be averse to putting these comments to good use in support of its case in any future regulatory disputes. "Sky - a broadcaster you can trust - official". Lord Reith must be turning in his grave.