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Local Vendors in Philippines such as Cherry Mobile are Dominating their Home Country

by Woody Oh | Jun 16, 2015

According to the recently-published two "brand-new" reports from our Handset Country Share Tracker (HCST) service"Handset Vendor Marketshare for "Next 15" Emerging Countries: Q1 2015" and "Smartphone Vendor Marketshare for "Next 15" Emerging Countries: Q1 2015" , local vendors in the Philippines, such as Cherry Mobile, Myphone, Starmobile and others are strengthening their market presence in their home country in Q1 2015.

It is estimated that the combined handset and smartphone market shares of those local vendors went above 50% of total Philippines handset and smartphone market during the quarter, and it might be worth noting that Cherry Mobile, the leading local vendor among all, captured the top spots in both handset and smartphone ranking in its home country, based on the localized services, affordable prices cusomized for the cost-conscious consumers, strong grip over the local distributional channels and the good build quality.

These reports are valuable tools for any mobile stakeholder that wants to track handset and smartphone vendors' operational performances at a granular level in the most important "next 15" countries. 

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