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Baselworld 2015 (Smartwatches) : Review & Analysis

by Neil Mawston | Mar 31, 2015

Our WDE (Wearables) research team attended Baselworld -- the world’s largesttradeshow for watchmakers -- in Basel, Switzerland, during March 19th to 26th, 2015.

Our published report -- available to clients here -- is a summary and analysis of 15 meetings we held at the event with companies as diverse as Rolex, Casio, Fossil, Swatch, Mondaine and MyKronoz.

What we found at Baselworld is a watch industry heavily in denial about the threats andopportunities offered by an emerging wave of smartwatches (e.g. Apple Watch).

Baselworld 2015 (Smartwatches) : Review & Analysis
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