In an Apple Watch first, problems with the new Watch Series 3 cellular model have been acknowledged by the Cupertino tech giant prior to the launch of the device, as a key feature comes into question – cellular connectivity.  Strategy Analytics Wearables Service estimates the Series 3 will enable Apple to retain above 50% global smartwatch market share for 2017.  Specifically, problems arise when the smartwatch is connected to an unprotected Wi-Fi network that does not have active internet access – at which point the watch is unable to switch to the cellular network automatically – limiting usability severely, especially in urban areas.

It’s difficult to imagine not testing for such a situation, so Apple may need to review their product quality and testing guidelines for future launches.  While Apple announced they are working on a solution in the form of a software update, a timeline for the fix has not been announced. It would be a major consumer sentiment issue if the ‘cellular’ of the Series 3 Cellular does not work properly upon launch.  Apple must work swiftly to roll out the update ASAP. The device ships and is available in stores from tomorrow (Friday 9/22).