The virtual reality (VR) market is expected to remain niche among hard core gamers and tech enthusiasts for at least the next 3 years. Advances in VR technology, however, will in time enable higher quality experiences at a lower price points allowing VR to emerge as an exciting new content consumption medium for the mainstream.

Our recent report dives into the VR device category, analyzing the total opportunity for HMDs given the positioning of the top VR players and the experiences they will deliver. In the report the current state of play in the VR content/apps ecosystem is examined along with consumer and developer attitudes from SA’s leading surveys.