According to our Wearables (WDE) research service, as smartwatch momentum continues to build, it does so around familiar names from the mobile industry, such as Apple, Samsung, and Sony. Surely, however, there is another side to the smartwatch story. At what point does it make sense, if at all, for traditional watchmakers such as Fossil, Swatch, and Timex to aggressively enter the smartwatch market? In our published report -- available to clients -- we look at smartwatch entry strategies for traditional watchmakers.