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Mobile enterprise productivity & infrastructure upgrades announced at Citrix Synergy 2015

by Gina Luk | May 14, 2015

At its annual Synergy conference, held in Orlando this week, Citrix announced new mobile productivity tools, app integration and mobile development initiatives for its XenMobile enterprise mobility management (EMM) platform.

Among the new offerings is a Citrix for Salesforce mobile app, which provides a security wrapper around Salesforce apps used on mobile devices supported by XenMobile. Citrix for Salesforce allows enterprises to control how workers interface with this key business SaaS app, enabling features such as single sign-on to Salesforce, and integration with Citrix app workflows. The addition of the Citrix salesforce app can help organizations worried about end-users potentially misusing or violating corporate policies with regards to salesforce data or functionality. The app plugs into the XenMobile EMM platform for centralized policy creation and enforcement across all devices.

Stronger support for mobile CRM apps by Citrix comes at a critical time for enterprises, as 41% of businesses currently deploy CRM applications on mobile devices, and another 30% plan to mobilize CRM apps in the next 12 months, according to Strategy Analytics’ Stateof Business Mobility Market 2014 Survey.

Also announced at Synergy was Cirtix WorxTask, a new Microsoft Outlook-integrated app for XenMobile,  which allows users to synchronize to-do lists and track tasks across multiple devices supported by the Citrix EMM platform. This is coupled with another new app in the XenMobile suite, QuickEdit, which allows for richer editing and collaboration from mobile devices on documents in the Microsoft Office cloud environment. For easier collaboration, Citrix also announced a slick integration for presenting wirelessly to displays connected to an Apple TV device from an iPhone using the Citrix SlideStream app. Citrix also threw the new Apple Watch into the mix with this, announcing capabilities to advanced slides and view a presentation timer app on the wearable.

On the security front, Citrix announced integrations with Entrust and Intercede on the Citrix XenMobile WorxMail e-mail platform. This will allow users to sign and encrypt email on the WorxMail platform, using either partner’s message security and encryption platforms.

At the app development and data integration level, integrations Anypresence and Kony were announced. Anypresence integration will allow Citrix XenMobile customers to use the Anypresence platform to integrate enterprise data sources into mobile business applications — but with control and security of the XenMobile EMM platform. The announcement with Kony also pushes forward customized enterprise business application development by making it easier for Citrix customers to integrate custom-built business apps on the kony platform with XenMobile.

All together, these mobile announcements from Citrix are a good mix of finish-work and foundational/infrastructure improvements. The productivity improvements and feature additions could potentially provide key incremental enhancements for enterprise workforces standardized on the Citrix XenMobile platform. Meanwhile, its backend ecosystem partnerships should expand data integration, security, operations and app creation at the enterprise mobility infrastructure level. These kinds of incremental capabilities expansions are often deciding factors in EMM buying decisions, as the market becomes more saturated and more parity exists among vendor offerings. The expanded Citrix capabilities on these fronts should help drive more enterprise mobility deals for the software company, while rounding out its overall EMM portfolio strategy.

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