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Western Europe Enterprise Survey - Mobile Operators as a Channel for SMBs

by David Kerr | Jul 22, 2012

In an ever-flattening world, small and midsize businesses (SMBs) have more opportunities to expand and accelerate growth and increase profitability. Just like their large enterprise counterparts, SMBs (with 1 to 250 employees) seek growth and new opportunities through their mobile workforces. The smartphone and tablet market specifically and the mobility market generally in Western Europe is dynamic.

The playing field for smartphones and tablets is crowded and competitive and the SMB segment is a serious user of mobile applications. In this published report, we provide survey findings concerning trends and developments in the SMB segment. It also presents a view of mobile cloud developments created as part of key Mobile Operators? (Vodafone, Orange, T-Mobile/TSystems and Telef?nica) core services and their strategies to meet SMB IT needs in Western Europe.

? In Western Europe, there are approximately 139 million workers in the SMB workforce and 40% are mobile

? 65.6% of surveyed SMBs have increased mobile devices spending in the last 12 months, while 33.2% kept spending constant.

? According to Strategy Analytics? 2012 enterprise survey, cloud computing offers SMBs better visibility, scalability and reliability

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Other key questions answered in our Western Europe Enterprise Survey -Mobile Operators as a Channel for SMBs include.

What benefits can enterprises derive from wireless solutions?

What does the SMB workforce want and need?

What can organizations do to more effectively manage technology rollout?

Clients can access the full presentation report here. or contact the report author Gina Luk gluk@strategyanalytics.com

 
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