The first half of 2021 was good to Apple Watch. It hit record shipments and revenue.

Series 6 Bluetooth (non-cellular) is Apple's no.1 Watch and by far the world's bestselling smartwatch today. Consumers across the world find its high-status brand, slick hardware styling and seemingly unlimited apps to be an irresistible blend.

We track Apple Watch shipments and marketshare by all its models, back to the start at 2016, here at this link.