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Baselworld 2018: Day 3 – Feature Watches (cont’d)

by Steven Waltzer | Mar 26, 2018

Strategy Analytics brings you daily coverage of Baselworld 2018, the largest annual watch and jewelry show during its 101st year from Basel, Switzerland.  Please see our Day 1 – Smartwatches post here, and our Day 2 – Feature watches post here.  Day 3 will continue with feature watch announcements from the show floor:

  • Larsson & Jennings, the high-fashion Swiss watch brand has announced their first hybrid watch, the Connect at the show.Available in September, the Larson & Jennings Connect will offer simplistic design alongside smart featues such as a UV sensor as well as 2 case size options.Retail pricing has not yet been disclosed.

     

    Larson & Jennings Connect:

     

  • Alpina has announced a new Kickstarter campaign for the AplinerX, an outdoor adventure focused hybrid watch for skiing, hiking, and climbing.The campaign has already soared past its original funding goal. Offering a compass, thermometer, and UV indicator, the device is well suited for hikers/climbers and skiers, though is sorely lacking a standalone GPS.While an exact release date in unclear, the price point upon launch will be upwards of $1,000 USD and thus will likely only sell in very niche volumes to serious athletes/adventurers.

Alpina Apliner X:

 

Also of note is Swiss feature watch vendor MyKronoz, announcing they have risen over $8 million USD in crowdfunding for their first-of-its-kind hybrid watch ZeTime featuring a touchscreen display as well as a mechanical movement.  We anticipate feature watch shipments will rival smartwatch shipments over the next couple years as more and more fashion and traditional wristwatch brands begin including ‘smarts’ and connectivity in their basic watches.

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