Apple’s impressive launch of the new Apple Watch Series 3 with Cellular raises a host of key questions. 


For most consumers the issue with smartwatches has been that they don’t offer a lot compelling value beyond what can be done on a smartphone.  While Apple is not the first to market with an LTE smartwatch, will they be the first to really change that with the Apple Watch Series 3 with Cellular?  They will almost certainly boost cellular enabled wearables a great deal.

If they can, the question then becomes “how much of the iPhone’s functionality can the watch subsume?”  Or put another way, “how often will I want to leave my phone at home?” 

And, critically, what is the purchase psychology on “how much do I need to pay my operator for another connection for my Apple Watch?”

The whopper is of course “should I spend my hard earned money on a new iPhone 8 or the Apple Watch?”

Lastly, style has not really suffered for adding LTE, but will battery life? And just how much 4G use is assumed in 18 hours “mixed” use?

Strategy Analytics is uniquely suited to help answer all of these buyer journey and technical questions.  Contact us to learn more!