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Smartwatch Growth in 2016 Will Deccelerate to +5% Though Poised to Bounce Back to +35% CAGR thru 2022

by Steven Waltzer | Nov 15, 2016

Global smartwatch sales will grow just +5% in 2016, though are still forecast to achieve a +35% CAGR through 2022. Strategy Analytics believes the smartwatch sales ramp will re-accelerate in 2017 / 2018 fueled by technology starting to tackle stubborn issues like battery life and cellular connectivity which can drive complete device re-designs from leaders like Apple, Samsung, Huawei, Lenovo, LG, ZTE, TCL-Alcatel, Fossil, Garmin, Casio and a host of new entrants. Vendors with sizeable swaths of loyal customers in adjacent product categories – be it smartphones, tablets, PCs, TVs or traditional wristwatches –  can generate significant smartwatch sales by attracting just a small percentage of their existing installed bases. As the smartwatch market expands it will disrupt the mid-tier of the traditional wristwatch market (read: Swatch) and cannibalize the high end of the fitness band category as well where room for true innovation is stifled. Major OS platforms including Android Wear, Apple's watchOS, Tizen, and Pebble OS will battle for consumer and developer mindshare, and serve as important catalysts of this trend.  Other entrants will also look to gain footholds. Our recent reports can be downloaded by clients and forecast total smartwatch sales by 88 countries, and also smartwatch sales by operating system regionally.

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