Global fitness band industry revenues reached US$709 million during Q1 2016, as Fitbit maintained top position as the largest vendor by wholesale revenues. 

High-tier fitness bands with a wholesale price of US$100 and above remained the cash-cow for the whole industry. While trailing the entry tier (<US$30) by volume share, high-tier bands again took the number one spot for value (revenue) share this quarter. Fitbit dominates the high-tier fitness band segment by both volume and value, due to healthy demand in developed markets, especially for its new flagship Alta and Blaze models. The entry-tier is dominated globally by Xiaomi by both volume and value, due to the ultra-low-cost Mi Band popular in Asia.

Our brand new report significantly expands our quarterly tracking capability, adding value (revenue) share analysis as well as price-tier level analysis.

Clients of Strategy Analytics' Wearables research service can download the full report here.

Xiaomi Mi Band

Further analysis of the fitness band and overall wearable market can be found for clients within Strategy Analytics' Wearables research service.