Devices > Wearables Blog

A Chinese OEM Launches a New Smartwatch Powered by MediaTek

by Cliff Raskind | Jun 05, 2015

Chumenwenwen, a local Chinese smartwatch start-up launched its first smartwatch product “ticwatch” on the 3rd of June and begins rolling out to Chinese market with the wholesale price of around RMB$700 (around US$113).

The new gadget is powered by MediaTek’s MT 2601 SoC including 1.2GHz dual-core ARM Cortex-A7, Mali-400 MP GPU supporting qHD display resolution. The new smartwatch features 1.5-inch TFT LCD round watch face with diameter of 46mm and thickness of 11.95mm. It runs on its own operating system, Ticwear OS which is based on Android and offers two days battery life. It also features a speaker and microphone, so users can answer and make phone calls through Ticwatch. Ticwatch is also equipped with a "shake" function to exchange business card with other Ticwatch owners.

As Apple, Samsung, Motorola, LG and other global OEMs have released their smartwatch products in China, Strategy Analytics believes it will be difficult for smaller Chinese local OEMs like Chumenwenwen to compete and get a meaningful share in their home market. Instead, we think local Chinese smartphone OEMs such as Huawei, TCL-Alcatel will have a better chance to compete with the global giants and win more market share in their domestic market.

According to our report “Global Smartwatch Sales Forecast for 88 Countries: 2012 to 2020” from our Wearable Device Ecosystem service (WDE) China will become the largest smartwatch country in 2015. This report forecasts global smartwatch sales, for 88 countries worldwide, from 2012 to 2020. Almost every major country worldwide is covered, including United States, China, India, Indonesia, Japan, South Korea, Russia, Brazil, Mexico, South Africa, Saudi Arabia, UK, Germany, France, Italy and Spain.

This report can be used by hardware vendors, component suppliers, operators, software developers, content developers and other stakeholders to determine the future size and growth rate of the global smartwatch market. The report is available here for WDE clients.


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