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Should Swatch Be Afraid of Apple Watch?

by User Not Found | Nov 28, 2014

With anticipation of Apple Watch continuing to grow in the run up to its Q1 2015 availability, so too is the interplay between traditional watchmakers and mobile technology vendors. Recently, Swatch CEO Nick Hayek said that he was not worried about Apple Watch, and that it is Apple who is under pressure.

Smartwatches will be a leading category in the rapidly growing wearable device market, with Smartwatch sales to grow over 400% in 2015, according to Strategy Analytics Wearable Device Ecosystems (WDE) service. The Smartwatch category has already received the attention of major mobile device vendors (such as Samsung, Sony, LG, and Motorola), and the competition between traditional watchmakers and smartwatch vendors is only going to grow as they vie for consumer spend.

 

The first official showing of Apple Watch by the company in September, revealed a device which is clearly the result of a huge amount of work, and one which Apple is still developing in the run up to its commercial availability in Q1 2015. The premium pricing of Apple Watch (the cheapest model is $349) puts the device at the high-end of Smartwatch pricing, but one which the company’s ultra-loyal installed base will surely snap up as soon as possible.

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