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Getting Smarter with Smartphone Retail Pricing

by Stephen Entwistle | May 04, 2012

We've recently completed a 'market insight' entitled:  

In their choice of smartphones, consumers look closely at the specifications of certain key components while bearing in mind their likely pricing.  So what are those particular components, their specifications and their pricing? 

Getting to the bottom of this, we analysed close on 100 smartphones using the massed data from our SpecTRAX and PriceTRAX databases which revealed strong linear trends between handset specification and smartphone tariffs.  If the relationship is linear, there is the basis for reliably predicting smartphone pricing - and with this knowledge, there will be opportunities such as targeting gaps in the market with new products.

Understanding product pricing is therefore powerful knowledge and you can read how we reached our conclusions by clicking here.

If you would like to learn more about SpecTRAX or PriceTRAX, just click their names.

Ref: E62

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