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Q4’22: Vivo: Volume, Value Steadily Decline

by Rajeev Nair | Feb 09, 2023

Vivo shipped 23.3 million smartphones for a market share of 7.9% in Q4 2022. It was the fifth largest vendor globally. Detailed analysis of its quarterly performance is available here from Wireless Smartphone Strategies (WSS).

China and India continue to remain the key markets for Vivo. While it topped India smartphone market for the first time ever in Q4 2022, it was the third largest in China. What worked for it in the India market which on whole saw a sharp decline.

The vendor was particularly aggressive in the Chinese market with product launches across multiple price tiers and segments. Launch of the X90 series, roll out of its new Android 13 based Origin OS3 were among the highlights of the quarter for it. Vivo was also at the centre stage as the only official smartphone sponsor of FIFA WC 2022.

What do all these moves add up to. How did it score on the TI vendor lens evaluation?

What are the key areas of concern for the vendor as it enters 2023?

Our estimates on its financials?

vivo vendor lens Q4 22

Previous Post: OnePlus Aim to Build Up Own Hardware Ecosystem | Next Post: Q4 '22: Honor: Shipments Down for Two Quarters in A Row

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