According to Strategy Analytics (TechInsights)’s Wireless Smartphone Strategies (WSS) service research report, both global smartphone shipments (sell-in) and sales (sell-through) increased MoM. However, the numbers are still below the level of 2021, implying negative yearly growth.

Industry total inventory is weak due to the inflation and currency exchange rate turbulence, COVID caused manufacturing disruption in China, ongoing geopolitical tensions, as well as weaking demand in multiple markets have contributed to the weak performance.

In terms of brands, Samsung took the lead by shipment volume as well as sales volume and followed by Apple in shipment volume as well as sale volume in the market worldwide in November 2022. Xiaomi remains in third spot in both Shipment and sale volume. Other vendors on our top-10 list included OPPO, Vivo, Transsion, Honor, Realme, Lenovo-Motorola, and Huawei.