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Transsion Diversifies with Triple-Brand Strategy

by Manish Rawat | Oct 12, 2022

Transsion Holdings manufactures entry to mid-tier affordable phones with 3 brands, including Tecno, Itel, Infinix. The triple-branding approach was implemented to defend and increase their market share via the use of conventional methods. They broadened their horizons by creating many brands with distinct value propositions, original designs, and concepts while focusing on various market segments for smartphones.

A more significant role is played in the mid-to-high end market segment by Tecno. While Itel offers consumers value-driven products for a more comfortable and better life by offering technology that is both accessible and affordable. On the other hand, Infinix is renowned for being brave and forward-thinking, and its cutting-edge technology, elegantly designed, and dynamic smartphones have established new standards in innovation-led production. Tecno targets the affluent and middle-class markets while Itel serves the needs of the general public / low income. Due to the fact that Infinix products are made specifically to address the immediate needs of millennials.

A product's price is a crucial selling point and is often the one that is most flexible in response to various pricing tactics. TRANSSION pursues a low-cost approach, and it had several price plans depending on each brand. Transsion has experience creating inexpensive smartphones for expanding markets.

Meanwhile, we have employed SA Lens to evaluate brands and compare them with their peers. According to the SA Lens (see the chart below), which evaluates the three brands and shows each brand is proficient in one of the leaderships and in other need to improve.

Wireless Smartphone Strategies (WSS) clients can find the answers of all questions, and much more, in the full report here.

Transsion - Tecno, Itel, Infinix SA Lens
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