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Premium Tier Will Lead Global Smartphone Sales

by Linda Sui | Sep 16, 2022

According to the latest forecast report from our Wireless Smartphone Strategies (WSS) service: Global Smartphone Revenues, ASPs & Price Tier Forecasts: 2008 to 2027, global smartphone wholesale revenue will grow +2% YoY in 2022, mainly driven by the solid growth of ASP which will post +10% YoY growth rate, thanks for the greater mix of premium models from Apple, Samsung and other brands.

We expect the premium tier (wholesale US$300+ bands) will takeover mid-tier (US$100-190) being the largest price band by smartphone sales volumes from 2022 onwards. Premium tier will make up 33% to 36% global smartphone sales volume share during 2022 to 2027, and 73% to 75% global smartphone wholesale revenue share the same time frame.

Within premium tier, US$600 and above band will take the lion's share, with 21-22% global smartphone volume share, and 58% to 59% revenue share from 2022 through 2027.US$300-399 band will remain as the second largest price band by both volume and revenue. 

Exhibit : Global Smartphone Wholesale Revenue by Price Tier Forecast

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