Transsion’s Smartphone shipments grew marginally by +2% YoY, and Feature phone shipments declined by -8% YoY in Q2 2022, Transsion regained its leading position in Africa Middle East market from Samsung in Q2 2022. Despite of its handset shipments decline, Transsion managed to be in top 3 handset vendor globally.

In recent years, the company is also exploring other emerging markets, such as India, Bangladesh, Pakistan, and Southeast Asia. In Africa & Middle East, Transsion took the lead in the shipments of handsets and smartphones in 2016 and 2021. Its phones were with data saving techniques, heat, and corrosion resistant body, dark skin imaging algorithms designed for the local market, but most importantly, cheap prices.

Having all headwinds and challenges, we expect Transsion’s global smartphone shipments would see a soft decline to in 2022.

Meanwhile, we have employed SA Lens to evaluate vendors and compare them with their peers. According to the SA Lens (see the chart below), Transsion scored 2.8 (out of 5) in Q2 2022, which evaluates Transsion as vendor proficient in Value leadership, but with a need to improve in other categories.