Honor continued its resilient trip with solid smartphone wholesale ASP and shipment growth in Q2 2022. Its worldwide smartphone shipment and market share more than doubled YoY and reached the record high since Honor’s split from Huawei in Q1 2021.
In China, Honor ranked
the largest smartphone vendor, for the first time ever. Overseas expansion is under track too.
The mid-tier X series has replaced Number series being the largest sub-family this quarter.
SA adopts SA Lens to evaluate Honor and compare with peers. Strategy Analytics evaluated Honor’s performance in Q2 2022 in the following five categories: Product, Technology, Marketing, Distribution and Value. Details are in the below chart:
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